Arcwise pack on the short list
A pack created by Cepac has been recognised in the World Packaging Organisation’s WorldStar Packaging Award 2019. The limited edition gin and tonic pack for Swedish distiller Hernö, incorporated curved corrugated solution, Arcwise. To qualify for a WorldStar Award, packs must have already received a national award recognised by WPO.
Set up in 1968, this year’s WorldStar awards attracted 319 entries from around the world. At a judging session held in December in Jinan, China, the pack’s eye-catching, curved shape and corrugated board design was praised highly. The judges also applauded the environmental benefits of the new Arcwise packaging, which reduced more than 78% of the carbon footprint compared to the distiller’s previous paper tube packaging.
Hernö Gin, crowned as the World’s Best Gin & Tonic by IWSC, turned to Cepac to create the stand-out gift pack containing a bottle of its London dry gin and two bottles of premium Fever Tree tonic. Using the innovative Arcwise corrugated board, the technology can feature high-quality graphics and maintain its shape to create a strong and appealing product that stands out on the shelf.
Steve Moss, Group Sales and Marketing Director at Cepac, said, “To see the Hernö pack listed alongside some of the world’s most celebrated and innovative packaging is fantastic. The design opportunities made available by Arcwise technology have proven a hit across the FMCG sector, especially how it can significantly reduce the carbon footprint for brands with high targets on sustainability.”
Rickard Hägglund, Business operation manager Arcwise said, “Arcwise has great potential to create value in the beverage segment, not only by offering special design opportunities but also by significantly reducing material weight and carbon footprint. This is highly relevant since brand owners have set high targets on sustainability improvements.”
WorldStar Packaging Awards 2019 winners will be recognised at a ceremony on 15th May 2019, in Prague, Czech Republic, hosted by local WPO member, Obalový Institut Syba.