Catch up with pre-filled
We hosted our first ever Point of Sale webinar recently with Cepac’s Client Services Director Alex Wragg giving attendees valuable insights in to the intricacies of pre-filled displays. You can watch edited highlights of the session at www.bit.ly/PreFillWebinar or in the link on the right.
Alex covered three main topics:
Logistics & Planning
Brands can sometimes struggle to react to last moment promotion as manufacturing lead-times may be too long. Alex outlines how digital printing can reduce lead times without compromising on quality.
Weight testing / transit testing
Alex looks at the good, the bad and the ugly of pre-filled displays and shows how proper testing can avoid some display disasters.
Each retailer has their own specific rules for what can and can’t go into their stores. Alex de-mystifies the process and fills attendees in on how Cepac can make the process easy and profitable.